We contacted PHd design who we have worked with before to help us understand what we had, what we needed, and how to create a fresh new branding scheme for Hygenie, without losing the recognition we had built up.
Working with PHd helped us achieve the new identity for the business and gave us the look we need to help us thrive for the next 5 years. The Genie has been redrawn to be practical at all sizes, the new softer colour palette provides a wide scope for colour coding, The typography is cleaner and soft edged and the new stance of a friendly, no-nonsense washroom partner helps us communicate with our clients on a different level.
We have also created a new brochure which is more focussed on the business and how we solve our clients challenges rather than a product catalogue. This was borne out of research into what customers actually want and what the competitors do. Most create long lists of products where Hygenie prefer to look at what the client needs and then create a solution which takes the problems away meaning we can provide the best possible service.
PS – Did you know that PHd are now officially one of the top 100 design consultancies in the UK! Read their exciting story.
Please do get in touch with us to find out how our washroom products and services could help you. Based in Nuneaton, we’re often working in Birmingham, Coventry, Oxford, Warwickshire, Leicester, Northampton, Nuneaton, Nottingham and further afield.
We have experience servicing organisations in the following sectors: Education, Hospitality, Leisure, Retail, Healthcare, Corporate, Nursery and Facilities Maintenance.
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