Walsall Football Club – Case Study
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Overview
Without dedicated male incontinence bins, users may feel forced to dispose of products in regular waste bins or, worse, attempt to flush them, leading to hygiene concerns, blockages and costly maintenance issues. Football stadiums welcome thousands of supporters on matchdays, bringing with them a wide range of needs. For many men living with incontinence, stomas or medical conditions such as prostate issues, visiting public venues can be a source of anxiety, particularly when toilets don’t provide discreet disposal options.
Walsall FC recognised the need to address this gap and take a proactive approach to inclusivity, hygiene and supporter wellbeing.
Business Challenges
- Wide range of visitor needs
- Costly blockages
- Supporter wellbeing and inclusion
Why Walsall FC took the lead
Walsall FC made the decision to install male incontinence bins to provide a discreet, hygienic and dignified solution for supporters who rely on incontinence pads, pouches or similar products.
The club wanted to:
- Support men with medical conditions so they can attend matches with confidence
- Reduce the stigma surrounding male incontinence and encourage openness
- Prevent plumbing issues caused by improper disposal
- Ensure facilities reflect modern expectations around accessibility and inclusion
By acting early, Walsall FC demonstrated leadership in recognising that washroom dignity is a fundamental part of the fan experience.
The Solution
Male incontinence hygiene bins were installed throughout the stadium, ensuring every male washroom includes a designated cubicle with appropriate disposal facilities.
This consistent approach means supporters don’t have to search for suitable facilities which is a crucial factor in helping users feel confident, respected and supported.
The bins are designed to:
- Contain odours effectively, even during busy matchdays
- Improve overall hygiene and cleanliness in washrooms
- Reduce the risk of blockages, overflows and maintenance callouts
- Support safe and compliant waste disposal practices
The Impact
The introduction of male incontinence bins has delivered clear benefits across hygiene, maintenance, accessibility and supporter experience:
Improved hygiene & sanitation
Dedicated disposal prevents incontinence products from ending up in general waste or toilets, helping keep washrooms cleaner and more pleasant for all users.
Reduced plumbing & maintenance issues
By providing the correct disposal option, the risk of blockages and costly plumbing repairs is significantly reduced.
Enhanced fan experience
Clean, well-managed facilities contribute to overall matchday satisfaction, encouraging supporters to return and feel comfortable at the stadium.
Supporting disabled fans & medical needs
Many supporters with disabilities or medical conditions rely on incontinence products. Providing appropriate facilities demonstrates genuine inclusion and care.
Promoting inclusivity & breaking stigma
The bins help normalise male incontinence needs, reinforcing that men should have access to the same dignity-focused facilities long established in women’s washrooms.
Supporter Feedback
Feedback from supporters has been overwhelmingly positive. Many have welcomed the move as long overdue, highlighting the importance of breaking the taboo that has caused men to “suffer in silence” for too long.
Supporters have commented on how reassuring it is to see male hygiene needs acknowledged openly, with a strong call for parity between male and female washroom provision.
What Walsall FC have to say:
“Creating a welcoming and inclusive environment for every supporter is at the heart of what we do. Installing male incontinence bins is a simple but important step in recognising the needs of many men who often feel overlooked. If this helps even one supporter feel more comfortable coming to the stadium, then it’s absolutely the right thing to do.”
— Walsall FC Representative
Conclusion
By installing male incontinence bins throughout the stadium, Walsall FC has set a powerful example of how small, thoughtful changes can make a meaningful difference. The initiative improves hygiene, reduces maintenance risks, enhances the fan experience and most importantly has restored dignity for supporters who need it most. And every bin that’s installed brings with it a £5 donation to Orchid – Fighting Male Cancer charity.